The experience is the product

What you make people feel is as important as what you make


Tricky Business is a product design studio that uses an approach called Human Experience Design.


How we work

01. Accelerator

Tactical engagements typically involve a one or two day workshop in which we accelerate your product vision into a defined experience and deliver experiments ready for testing.

Contact us to organise a workshop
02. Leadership

Embedded within your team our consultants will gain an understanding of the internal landscape and take a strategic approach to improving your product experience.

Talk to one of our UX Leaders now
03. The whole enchilada

We have a full range of capabilities to support your product development, from vision-setting through to the development and ongoing enhancement of the experience.

Tell us about your project




Give us a call on +44 (0)1442 939 039 for an informal chat about how we can help you develop your product/s. Or email us your details and we’ll get straight back to you.

How To Reach US

Tricky Business is located in the beautiful market town of Berkhamsted, only 25 miles north-west of London. We can be reached by rail from Euston Station, or by car from junction 20 of the M25 and heading north on the A41.

Our Address

D-Lab, 8-12 Clarence Road Depot
Clarence Road
Herts, HP4 3AS